Pick of the week
Premium Basmati Rice
Extra-long, fragrant grains that cook up fluffy and separate every time. Hand-cleaned, stone-free and sealed in natural jute, so the only thing you rinse away is starch.
Rs.580.00Rs.2,450.00Rs.4,700.00
Rs.650.00Rs.2,800.00Rs.5,600.00
Save 11%Save 12%Save 16%Rs.580.00Rs.490.00Rs.470.00 per kg · Inclusive of all taxes
Order by 12 pm for same-day delivery
Free delivery over Rs.3,000.00
- Hand-cleaned
- Stone-free
- Pure & natural
About this rice
Aged for a deeper aroma and a firmer bite, our basmati grows long and slender as it cooks, so it never turns sticky. Perfect for biryani, pulao, zarda and everyday chawal.
Storage
Keep the jute sack in a cool, dry place away from direct sunlight. Once opened, fold the top over tightly or move it to an airtight container.
Delivery & returns
Same-day delivery in Lahore, Karachi and Islamabad on orders placed by 12 pm. Not happy with your rice? Tell us within 48 hours and we'll make it right.
3xchecked
by hand
From field to jute
Why it's called
the saaf way
Most rice reaches your kitchen with dust, broken grains and the odd stone. Ours is cleaned by hand before it ever touches the sack.
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1
Harvested
From Punjab's rice belt
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2
Aged
For aroma and length
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3
Hand-cleaned
Stones & brokens removed
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4
Jute-sealed
Breathable, plastic-free
Cook it perfectly
Fluffy, separate grains.
Three simple steps.
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Rinse 2–3 times
Gently swirl until the water runs almost clear.
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Soak for 30 minutes
This is the secret to extra-long grains.
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Cook 1 : 1.5 with water
Simmer covered for 12–15 min, then rest for 5.
Made for biryani
Holds its shape through dum
The difference
All Saafa vs. loose market rice
| Feature | All Saafa | Loose rice |
|---|---|---|
| Hand-cleaned & stone-free | ||
| Extra-long, unbroken grains | Mixed | |
| Sealed in breathable jute | ||
| Delivered to your door, same day |
What Our Customers Say
Loved by families across Pakistan
Good to know
Questions, answered
Can't find what you're looking for? Our team is happy to help.
Do I still need to wash the rice?
A quick rinse removes surface starch for fluffier grains, but you won't need to pick out stones or husks. We've already done that by hand.
Is it good for biryani?
Yes. The extra-long grains stay firm and separate through dum cooking, which makes them ideal for biryani and pulao.
How long does an opened sack stay fresh?
Stored cool and dry with the top folded tight, it stays fresh for months. For long storage, move it to an airtight container.
Which cities get same-day delivery?
Lahore, Karachi and Islamabad on orders placed by 12 pm. Other cities usually receive orders within 2–4 working days.
Complete the meal
Pairs perfectly with
Hand-cleaned daal and pure spices, packed the same saaf way.